As a CMR, we are an independent agency employing sophisticated tools and methods to in enhance your yellow pages advertising in both print and IYP medium. We can help you choose which Yellow Page directory is right for your business and increase the efficiency and effectiveness of your national Yellow Pages advertising.

Personal Service

At DSB, we believe our greatest asset is personal service. Each client works with one DSB contact, none of which has less than twenty years account management experience, to coordinate and execute your Yellow Pages Program. Your Manager is supported by a team of specialists to assist and handle secondary functions related to your account.
Program Planning

Your transfer to DSB will be accompanied by extensive review and analysis of your current program. This analysis is an ongoing process. You will receive monthly reports from your Service Manager and have periodic meetings to make sure you are getting the results you want.

Budgeting Proposals

Along with analytical planning, we provide assistance with budget planning. We will help get the most out of every advertising dollar spent. We know the headaches of unexpected charges, so you will receive budget billing figures before your advertising is placed for every directory on a monthly basis.

Processing of Orders

Your orders are electronically entered and transmitted to publishers accurately and efficiently. Accuracy is the difference between effective advertising and money thrown away.

Creative Artwork Services

We utilize experienced Yellow Pages artists to create an effective advertising presence for you, customized to each publisher’s specifications.

Customized Billing

All billing is processed monthly with easy-to-understand summary statements. We will make arrangements to customize our billing to meet your unique requirements.

Information Access

Flexibility is the key. We will work to study, plan and provide customized programming, if necessary, to insure what you need to know will be delivered to you quickly. We can increase your productivity by reducing the time you spend on your program by providing you with direct online access to every part of your program from your office.

Marketing Information

Your product has potential buyers. We identify, find and reach them. We have online access to the most up-to-date marketing information for every directory. In addition, we analyze data from a myriad of the industry’s leading sources to ensure no piece of marketing information that may apply to you and your program is overlooked.

Mapping

Visual marketing data is an important tool. We can show you what, where and how the data impacts you.

Proof of Publication

Actual tear pages of each directory order will be sent with your billing. We will make sure you are not billed for an ad you did not order and you are credited for any order that did not print.

Publisher Claims Negotiation

We take every precaution to create and process your orders accurately. However, in the unlikely event an error does occur, we will actively handle problems with publishers to correct errors for the next issue and to pursue the highest possible credit available for the error.

Solicitation Programs

If the best approach is to individually contact your dealer/agent/distribution network for authorization for Yellow Pages placement, we develop an extensive database that never misses a location or a deadline. Your database is continually updated for accuracy to ensure only authorized locations are contacted.

Co-op Payment Management

We can pre-collect the entire cost of advertising or co-op portions and will provide you with accurate detail per location so you can charge back or track expenditures by location.